It’s Not Just You, Everyone’s Web Traffic Is Down #1929

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 August 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down. [00:36] The Google update and how this has affected traffic. [01:19] A deeper dive into the traffic drops and rises different industries are seeing. [02:12] Diversifying the sources of your traffic to safeguard yourself. [02:47] What to do if your traffic is down. [02:48] Tweaking title tags, checking for cannibalization, and updating old content. [03:18] Playing with leading, consolidating, and upgrading content. [03:49] While traffic is dipping, conversion rates are climbing. [04:27] Optimizing for everything: conversions, funnels, and sales teams. [04:50] That’s it for today! [04:51] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about how, well, it's not just you, everyone's web traffic
0:57.2	is down.
0:58.2	Yeah.
0:59.2	Eric, do you want to break down the tweet?
1:01.7	Yeah.
1:02.7	Also, end up breaking down some stats that I'll kick it off and we're seeing as well.
1:06.6	Yeah.
1:07.6	I'll kick it off.
1:08.6	So basically, we're setting that tone here.
1:10.1	There's a big Google update that happened recently, multiple updates, and Neil was calling
	...

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