How Les Turned Self-Care into Self Employment | Les Alfred
Yo Quiero Dinero
Jannese Torres
4.8 • 616 Ratings
🗓️ 26 August 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
Episode 283 features Les Alfred of Balanced Black Girl. We're talking about how Les turned self-care into self employment. Listen now!
Les Alfred is an award-winning podcast host, speaker, and content creator.
For nearly a decade, Les has created inspiring, approachable wellness content leveraging her expertise as a personal trainer, nutrition coach, and certified yoga instructor.
As the host of Balanced Black Girl, a chart-topping weekly podcast, Les facilitates thoughtful interviews and insightful solo episodes exploring the various aspects of life that contribute to wellness.
Balanced Black Girl covers everything from wellness, to productivity, to personal finance, to self-care. Her mission is to help others create nourishing habits that help them create necessary space to live their best lives.
For full episode show notes, visit here.
Chapters:
- 00:00 - Introduction and Origin Story
- 02:40 - Transitioning from Corporate Finance to Wellness
- 08:17 - Evolution of the Brand and Monetization
- 11:31 - Defining Balance in Wellness
- 13:40 - Navigating Content Creation and Finding Your Focus
- 15:01 - Monetization in Content Creation
- 18:14 - Balancing Building a Brand and Taking Care of Yourself
- 24:13 - Representation and Diversity in Wellness
- 26:20 - Challenging Narratives and Redefining Wellness
- 29:10 - The Myth of Saturation in Content Creation
- 31:05 - Finding Balance in Different Seasons of Life
- 34:12 - Future Plans and Expansion
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Transcript
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| 0:00.0 | I started getting really, really burnt out, which I think anybody who has worked in fitness, |
| 0:04.1 | if you've ever taught fitness classes, you know that that is purely a passion thing. |
| 0:09.0 | It is not necessarily a lucrative thing. |
| 0:11.5 | It is very taxing. |
| 0:12.9 | You get paid, not a lot of money. |
| 0:14.5 | I got really burnt out, and I also felt like my relationship to wellness was shifting. |
| 0:18.4 | I was becoming a little obsessed with it. I was becoming a |
| 0:22.4 | little too obsessed with how I looked and what I ate. I wanted to take a step back and figure out |
| 0:27.9 | how can I focus on wellness in a more balanced way. And so that was where this idea of me |
| 0:32.7 | creating content around balance came from. And so in 2014, it's been like exactly 10 years. I started a |
| 0:40.5 | blog. It was called the balanced berry. And it was all about me figuring out how I could be well |
| 0:45.6 | in a balanced way without going overboard. And I quickly found that through the blog, I was able to reach |
| 0:50.9 | so many more people than I was teaching these couple classes a week or training |
| 0:55.3 | clients one-on-one. And that was when I realized maybe the internet was a better route to go. |
| 1:03.1 | You're listening to Yo Quiero Dinoero, a personal finance podcast for the modern Latina. |
| 1:09.1 | I'm your host, Janice Torres, award-winning Latina personal |
| 1:12.6 | finance expert. I didn't always have my financial shit together, but when I started looking for |
| 1:17.6 | POC-friendly personal finance podcasts, I couldn't find any. And so Yo Quiero Dino was born. On this show, |
| 1:24.1 | I'll show you how to make Dineiro, how to keep your Dinero, and most importantly, how to make it grow. Each week, I'm connecting you with the most brilliant minds in the world of money and business. So you can learn about investing, entrepreneurship, and building wealth. The best part, I'm dishing up all this knowledge with a sassy side of sazon. So if you're ready to be Poderosa with your |
| 1:45.2 | dinero, you've come to the right place. Let's dive in. Before we hop into today's conversation, |
| 1:51.9 | I want to remind you to follow us on social. If you're loving this podcast and you want more |
| 1:56.4 | community, you want to find out more about our events and all the stuff that we have going on |
... |
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