How Leading with Respect Becomes the Ultimate Power Move
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 25 September 2025
⏱️ 55 minutes
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Summary
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| 0:00.0 | Negotiation isn't just about contracts and numbers. It's about people, and nobody knows this better than Marcy Sims. |
| 0:07.1 | Marcy grew up in business, working alongside her father as they built the iconic Sims retail brand. |
| 0:13.4 | She walked into boardrooms where people underestimated her, and she learned quickly that respect was the only real currency that mattered. |
| 0:22.0 | Over the years, she saw how respect, the lack of it could make or break multi-million dollar deals, shape entire |
| 0:28.7 | company cultures, and even decide whether partnerships thrived or collapsed. In this conversation, |
| 0:35.8 | Marcy shares the lesson she learned from a lifetime of high-stakes |
| 0:39.2 | negotiations and shows us why leading with respect isn't soft. It's the ultimate power move. |
| 0:47.2 | So I have kind of lived my life a little bit like what Dwight Eisenhower said, which is plans are kind of useless, but planning is |
| 0:57.5 | indispensable. |
| 0:59.0 | Oh. |
| 1:00.5 | Yeah. |
| 1:02.3 | That's, oh, I love that. |
| 1:04.2 | So let's start there. |
| 1:06.1 | So that was on my, my office desk for 35 years. |
| 1:10.6 | Oh, let's break this down. What does that mean to you? That was on my office desk for 35 years. |
| 1:12.2 | Oh, let's break this down. |
| 1:15.0 | What does that mean to you? |
| 1:24.0 | Basically, it says, you have to understand whatever you're about to face all of the elements that might come into play and all of the potential things, collaterally, |
| 1:30.2 | that you are not directly preparing for, but should be preparing for. Because the plan that |
| 1:38.0 | you have in front of you is not the way it's going to happen. So if you have five things on your |
| 1:43.7 | plan, we're going to get through |
| 1:44.8 | this, this, this, and this, you better have 20 things in order to get through the full planning |
... |
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