Light that Sparkfire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by

High Level, the all-on-one sales and marketing platform. On today's classic episode, we'll be breaking

down how Embrace is going to change the $40 billion orthodonic markets.

So drop these via bombs that I brought to John Fam into Eofire Studios.

John is an entrepreneur, team builder, former aerospace engineer, and practicing orthodontists.

As CEO and co-founder of Embrace, he is using leadership skills and treatment innovations

developed from years of research to disrupt the orthodontic industry with an invisible

consumer-friendly solution for today's active patient.

And today we talk about how entrepreneurship

is not about offering more of the same. It's about offering something different, how you have to

embrace what makes you different and believe in it, and oh so much more. And a big thing for

sponsoring today's episode goes to John and our sponsors. Are you ready for the ultimate all-in-one

platform for entrepreneurs, marketers, coaches, and

agencies, build funnels, automate follow-ups, manage clients, and even white-label

your own software, say hello to our featured partner high-level and visit high-level

fire.com to start your free trial today.

John, say what's up to Fire Nation and share something that you believe about becoming

successful that most people disagree with.

Fire Nation, what's going on?

I think a lot of people think about success as

i don't know like a destination that you get to a diploma or a dollar amount right and um

for me success i don't think of it so much as you know what you get it's really who you become

...