How Important is it to Have a Good Logo? | Ep. #1482

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 August 2020

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Importance of a Good Logo. [00:31] The logo for Nike was very cheap initially. [00:43] When Pepsi rebranded it cost them $1 million. [00:52] Do not spend a lot on your logo when you are just starting. [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense. [01:18] Spending on a logo is not as important and you can always change it later on. [01:51] There is a lot more risk involved in rebranding so spending more is sensible. [02:15] In most cases, modifying your logo will not make you more money. [02:36] That’s it for today! [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Nike Pepsi Canva Fiverr Dribbble Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:56.4	we're going to talk about how important it is to have a good logo. So Neil, do you
1:02.3	remember the logo for Nike? Do you remember how much it cost initially?
1:06.5	It was like dirt cheap. Like a hundred bucks or something like that back in a day or maybe even it's either a hundred bucks or seven
1:12.1	dollars something like that. But Pepsi... in a
1:13.7	maybe even it's either a hundred bucks or seven dollar something like that but Pepsi yeah
1:14.5	when Pepsi rebranded how much was that I don't know million bucks
	...

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