How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 August 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola. [00:36] Consider the different things that come to mind when you think about Coca-Cola. [00:50] The first thing you need to have a recognizable brand is a good product or service. [01:19] Brands are not built overnight – you need to deliver a good product consistently. [01:25] The Coca-Cola formula kept moving around for many years. [01:47] The success of Coca-Cola shows us how important distribution channels are. [02:03] They offer a consistent product and have formed strong partnerships. [02:20] Follow the rule of seven to ensure that your audience remembers your product. [02:43] Tell a captivating brand story that people like and can relate to. [03:16] It takes time to create a recognizable brand, so don’t give up! [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Coca-Cola Berkshire Hathaway Nike Microsoft Uber Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.3	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we are going to talk about how you can build a recognizable brand like Coca-Cola.
1:01.0	So if you think about Coca-Cola, what do you think? And everyone has their own concept of it.
1:06.4	You could think about the drink, how it's amazing. You can think about the warm polar
1:09.6	bore. You can think about all the companies they own. You can think about Berkshire Hathaway.
1:13.8	I believe they own a good amount of Coca-Cola.
1:16.1	There's a lot of different things that you can think about when you look at the brand Coca-Cola.
	...

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