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Marketing School - Digital Marketing and Online Marketing Tips

Why You Need to Optimize Your Content for Search Intent
 | Ep. #1483

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 24 August 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.  [00:33] What we mean when we talk about search intent. [01:04] An example of how our agency websites and content are set up.  [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel. [02:08] Choose keywords that have buy-related words in them such as “discount”.  [02:21] Use comparison keywords such as Mailchimp versus ConvertKit. [02:35] When you do your keyword research, look for ones with a high CPC. [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.  [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.   [04:10] That’s it for today! [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp ConvertKit Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.

0:55.6

And today we're going to talk about why you should optimize your content for search

1:00.3

intent. What do we mean by search intent, Neil?

1:03.3

So when people search for something,

1:05.7

a lot of times there's intent behind it.

1:07.5

And what we mean by intent is like someone

1:10.5

could be looking to buy a laptop, fix their phone. Those are all intent-based searches.

...

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