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The Influencer Podcast

How I Scaled My Business While Posting 40% Less (The Power of Automation)

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 14 August 2024

⏱️ 33 minutes

🧾️ Download transcript

Summary

Hello, friends! I'm thrilled to share some incredible updates with you in today’s episode. Specifically, I'm revealing three pivotal internal shifts that have catapulted my business to new heights this year—more impact, more sales, and more clients, all without increasing external visibility. I’ll dive into the nuances of these internal changes, from revamping my sales systems and automations, to overhauling our messaging, and expanding support within our program offerings. If you're ready to transform your business by doing less while achieving more, this episode is a must-listen. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:39 Instagram Live Insights: Revenue Growth 01:01 Key Shifts for Business Success 03:19 The Importance of Internal Systems 05:39 Sales System Overhaul 13:38 Messaging Transformation 17:17 Introducing the Revenue Growth Lab QUOTABLES: "A lot of times most people think that the summer means less sales, less opportunity, less growth. And that is just not the case." — Julie "Most people are taught to create offers for this type of person, or what this type of person needs right now, or this is what I want to create. And what ends up happening is you have all of these offers that are siloed, that don't talk to each other, and it makes it 15,000 million times harder to sell when offers are siloed." — Julie “I have done less externally in the last six months. I have been less visible, less on, I have posted 40% less on Instagram and I've already made more money this year than I made all of last year." — Julie RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access! [MAKE SALES ON REPEAT] Imagine having dream clients buying every offer you sell, effortlessly and consistently. Ready to elevate your business from good to great? Apply now to amplify your sales efforts with my Elite Sales System! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week!

Transcript

Click on a timestamp to play from that location

0:00.0

I make no bones about that. It was hard. It was boring at times. It wasn't sexy. It wasn't fun. It wasn't wild. But it was absolutely necessary and it was absolutely the best thing that I could have done for my business.

0:14.0

Welcome to the Influencer podcast.

0:16.0

I'm your host, Julie Solomon.

0:18.0

If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you,

0:24.3

turning you into an authentic leader who creates influence, impact, and change.

0:30.1

Let's get started.

0:40.0

Hello friends and welcome to another episode of the Influential Podcast. Today I'm excited to share with you something that I posted recently on an Instagram live actually and it was very receptive in terms of the feedback that I got but most importantly it was very very valuable so much so that I knew that I

0:55.0

wanted to bring it here to the podcast community and also so I could dive a little

0:59.0

bit deeper into what I was talking about in the live. So today I am sharing how earlier this summer,

1:04.9

the month of June, to be specific,

1:06.7

that despite posting 40% less on social media,

1:10.6

I had already made more revenue than I had made all of last year and within the last eight

1:16.7

months of 2024 what I did specifically was shift three key things inside my business

1:24.2

to create this change without changing a lot externally.

1:30.0

And what I mean by externally is

1:31.7

without having to create a ton more content,

1:35.0

without having to do any kind of big promotions,

1:38.2

without focusing on a lot of media,

1:40.2

without putting money towards a lot of forward-facing marketing initiatives.

1:44.8

These were very key specific shifts, yet simple shifts,

1:49.6

that when I really just put my head down and I focused on it, they really made a lasting impact and I'm going to be walking you through exactly what those things were today and I'm also going to be sharing with you how I'm helping clients at a higher level also work on some of these things as well.

2:04.8

There's two ways I have been able to support clients so far this year and seeing these

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