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The Influencer Podcast

These 3 things led to $15,000 in brand deals last month

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 7 August 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

Today I'm breaking down how I managed to secure over $70,000 in brand deals this year, and $15,000 in a month by honing in on just three core strategies. Remarkably, I accomplished this by dedicating only about 3 hours a month to brand partnerships. I'll discuss the importance of creating "deal-worthy" content that focuses on potential brand partners, refining your elevator pitch to amplify your authority, and actively pitching to brands rather than waiting for them to come to you. Plus, I'm introducing my brand deal blueprint and giving you a sneak peek into my signature program, Pitch It Perfect. Whether you're just starting out or looking to refine your current strategy, this episode is packed with practical insights and tips to help you land those lucrative brand deals. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:39 How I Landed $70,000 in Brand Deals 02:35 The Importance of Value-Driven Content 03:49 Creating Deal-Worthy Content 04:35 The Spotlight Method 07:49 The Elevator Pitch Formula 11:02 Stop Waiting for Brands to Come to You 13:14 Brand Deal Blueprint QUOTABLES: "To be able to have a six figure revenue stream in brand deals every single year by only working on brand deals for maybe 40 hours for the entire year has been incredible." — Julie "Even though I don't post every day and even though I don't spend all hours of the day pitching to a brand, and it's because of the spotlight method, it's because the time that I do spend on pitching is so specific, so value driven, so instantaneously, exactly for what the brand is looking for that I don't have to dilute." — Julie "Don't Wait: I have students with as little as 338 followers that land paid brand deals. And it's because the follower number doesn't matter." — Julie RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week!

Transcript

Click on a timestamp to play from that location

0:00.0

When I say branded piece of content, I do not mean make it look like an ad and make it look

0:05.5

curated and make it look unauthentic. I mean make it look value driven, make it be value driven. Welcome it be value-driven.

0:13.0

Welcome to the Influencer podcast. I'm your host, Julie Solomon.

0:17.0

If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you,

0:23.6

turning you into an authentic leader

0:25.8

who creates influence, impact, and change.

0:29.5

Let's get started. Hello friends and welcome back to another episode of the

0:37.6

Influencer podcast. Recently I did an Instagram live where I broke down how I have landed over $70,000 in brand

0:47.3

deals so far this year only focusing on three things. In fact, last month I landed $15,000 in brand deals and I only

0:56.2

posted on Instagram 14 times. I spend maybe three hours a month at most on branded partnerships.

1:04.0

It is not something that is a primary revenue stream in my business.

1:08.1

It does not take a lot of my time.

1:10.4

But it is a great source of income and it has been amazing for building visibility and that

1:16.6

live went so well that I wanted to bring it here to the podcast community.

1:22.2

I got great feedback about these really specific yet simple

1:27.0

three things that you could start doing today to start generating more paid brand collaborations and even just more interest from

1:36.2

brands to work with you. So if you were interested in what this is and want to double down on these three things,

1:45.0

then you're going to love today's episode.

1:47.5

It is quick and jam-packed.

1:50.0

Let's get started.

1:51.0

Today I am breaking down exactly how I have landed over $70,000 in Brand deals this year,

1:59.4

only focusing on these three things.

...

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