Why Online Courses Are the Game-Changer in Growing Your Brand & Business

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 21 August 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life. There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert. If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:44 The Overlooked Asset in Online Business 02:01 Discovering Online Courses 03:13 Investing in Yourself 05:27 Creating the First Online Course 06:38 The Success of Pitch It Perfect 07:51 The Power of Online Courses 09:48 Expert Advice and Resources 13:14 The Freedom of Choice QUOTABLES: "What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?" — Julie "Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016." — Julie RESOURCES: [DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

Transcript

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0:00.0	A lot of times people will stop themselves because they're like, oh, well, I only got certified
0:03.6	six months ago. I need to be a certified Pilates instructor for 15 years before I could teach
0:09.6	someone how to do that. And it's like, well, no you don't. Like you literally just learned how to get certified. The
0:14.5	knowledge is probably fresher on your brain that it is on somebody that's been doing it for 15 years.
0:18.4	Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here it means you are ready to
0:25.7	unleash the powerful visionary that lives inside you, turning you into an authentic
0:30.2	leader who creates influence, impact, and change.
0:34.7	Let's get started.
0:37.7	Hello my friends and welcome back to another episode of the
0:43.8	Influencer podcast today we are talking about a very important asset in the
0:50.0	online education online coaching and online marketing space and the online
0:56.2	creation space that seems to get overlooked and I think downplayed a little bit
1:01.9	in terms of this incredible asset that you could have in
1:05.9	your world right now that you may not that can make big big changes in revenue and in visibility for you.
1:16.0	And I want to dive into what that is today.
1:20.0	And I'm going to be sharing a little bit of my own journey of when I decided to use this asset and really what changed in my business and my life because this one asset that I decided to create way back in 2016 ended up not only completely changing my life and my business and I am not being traumatic when I say that I'm
1:45.9	gonna come with receipts in a moment to show how big of a change that was but it really was the catalyst of the business and the brand that I have today and I'm talking
1:58.8	about online courses. Let's get started. Now I want to take you back all the way back to 2016 when I was
2:08.9	a burnout publicist and I was really needing a fresh perspective, a new way of thinking, and the challenge of growing in big ways.
2:17.0	And I remember very distinctly, I will never forget exactly where I was in my living room, scrolling on social media that night in 2016.
2:25.4	And I discovered these entrepreneurs online who were sharing ideas, frameworks, and
2:30.5	strategies from something that they had an expertise in inside these things called
	...

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