How he used Twitter to hit $24,000 sales for new SaaS Tool

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 24 May 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Personalized sales outreach

Transcript

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0:00.0	where are you at today in terms of monthly recurring revenue?
0:02.0	Yeah, right now, it's pretty new.
0:04.0	It's been three months and a half, four months now.
0:08.0	And we're about to break to 2000 in monthly revenue.
0:12.0	You are listening to conversations with Nathan Latka,
0:18.0	where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.
0:24.1	If you'd like to subscribe, go to gitlatka.com. We've published thousands of these interviews,
0:30.2	and if you want to sort through them quickly by revenue or churn, cack, valuation, or other metrics,
0:35.9	the easiest way to do that is to go to Gitlatka.com and use our
0:39.1	filtering tool.
0:40.3	It's like a big Excel sheet for all of these podcast interviews.
0:43.5	Check it out right now at GitLabka.com.
0:48.3	Hey folks, my guest today is Arno Belenga.
0:50.7	He's the co-founder of Break Cold, a personalized sales outreach tool.
0:54.9	He's documenting their journey from 0 to 20K and MRR on Twitter, loves skateboarding and is
1:00.5	based in France, which you love. Arno, you're ready to take us to the top?
1:03.9	Yeah, thanks for having me, Nathan.
1:05.8	You bet. So is Break Cold your first SaaS company?
1:09.1	Yeah, it's actually our first SaaS company.
1:11.7	Basically, with my co-founder, we met a year and a half ago during a hackathon in France.
1:16.8	And at the time, I was a trainee lawyer.
1:18.9	He was a developer.
	...

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