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SaaS Interviews with CEOs, Startups, Founders

How He Grew Nutrisense From $12m to $45m ARR Last 12 Months for Health SaaS

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 8 April 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

Tackling the metabolic health crisis.

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.6

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews,

0:19.5

and if you want to sort through them quickly by

0:21.8

revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to

0:27.4

gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these

0:31.9

podcast interviews. Check it out right now at GitLatka.com.

0:41.4

As NutriSense.com, they're doing $3.3 million a month today in revenue up from college just under a million a year ago.

0:42.8

So really healthy growth past 12 months.

0:44.3

They got going back in 2019, marketing, pre-marketing inside of Facebook groups like the

0:48.4

Ketodendic group and ORARing group.

0:49.8

Once they pre-sold and had traction, They did a 250k seed around. They raised about 32 million bucks

0:54.5

to date to scale this company. Now a team of 170 people. Again, you want to measure your glucose

0:58.4

levels. You put a little white thing on the back of your arm. You get the app. You pay about $2,200

1:02.2

bucks per year if you want a 12-month plan. They've got a nice CAQ arbitrage because they spend

1:06.0

about 200 bucks to get a new customer and now looking to scale. Hey folks, my guest today is Dan Zavrotany.

1:11.8

He's the co-founder and C-O-O of Nutrucense, a metabolic health company that helps

1:15.7

anyone discover and reach their health potential.

1:17.6

Under his leadership, the company has become one of the fastest growing startups in America.

1:20.6

He's led the company through rapid growth, building a team of 170 employees in just over

1:24.8

three years and raising $32 million.

1:27.4

Dan, you ready to take us to the top?

1:29.6

Let's do it.

...

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