How Grimes Is Shaping The Future of AI Generated Content

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 May 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content [00:06] Background about the AI-generated track that went viral on social media. [00:47] The AI-generated track uses music from the artist Grimes. [01:09] Pros and cons of doing this and thoughts on the quality. [02:08] An example from Hollywood about how poor quality can affect your career. [02:56] Winnie the Pooh as creative commons. [03:33] Finding a meeting point in the middle. [03:55] Speculation about what is likely to happen in this area going forward. [04:16] How we’re likely to see the content game shift in the future as a result of this technology. [04:39] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: "In Another Life (feat GrimesAI)" Winnie the Pooh: Blood and Honey Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how Grimes is reshaping the future of AI-generated content.
0:06.1	So let me set the stage for this one.
0:08.0	A while back, maybe a month or two ago, there's A-generated music from this guy, he looked like a ghost it was a
0:14.2	tic-talk and he was wearing like a white sheet with goggles so he looked like a
0:18.3	ghost he made a really let's call it what a young people call it they say fire
0:22.2	right it was a fire track and so it was a combination of the weekend and Drake but it was totally AI generated and it sounded really catch it's like oh it sounded like they really made it and what happened immediately was that there's a
0:33.3	take down of all of that so you know the music record labels and all that they're
0:37.2	pretty good at getting DMCA takedown request in which just basically means like hey
0:41.3	like this is illegal you guys need to take it down so it was
0:43.8	taken down on Spotify it was taken down on YouTube everything and so that happened but then
0:49.5	a week or two later someone made AI gender in music around the artist Grimes who was with
0:55.0	Elon for a while I believe they had a baby but so Grimes her take on it was oh
0:59.9	this AI generated content well you know what you can it up, just give me 50% of the proceeds,
1:06.4	and I'm just going to use it to continue to expand my reach.
1:09.8	See I look at it two different ways.
1:11.7	If you're up-income, you're not generating a lot of income and I'm not saying this is Grimes. I don't think she has to worry if she has a child with Elon Musk I'm pretty sure she's financially taken care of. And I'm not saying that she can't do well on her own. I'm just saying,
1:24.7	based on laws, I'm pretty sure Elon being the world's richest men or second world's richest
1:29.4	man. I don't know what Ranky is at currently. Pretty sure he's providing for his own children.
1:33.6	When you look at it, if you're artist and you're not making that much money,
1:37.2	sure, why wouldn't you want 50%? But on the flip side, Eric, if I was a really, really popular celebrity, like a Drake, a weekend, a Tom Cruise, or whoever it may be,
1:49.0	it's not just about the money, it's about the quality. I wouldn't want stuff being put out there that doesn't match the quality of my brand because I believe, and I have no data against this because we haven't seen enough of it, I believe it is going to hurt my future revenue potential because people will associate my name with
2:07.0	crap then. And a great example of this is, do you remember a lot of the celebrities and I'm not going to name any because I don't want to pick on them and I respect them for you know
	...

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