Twitter Doubles Down on Creators

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 May 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Twitter Doubles Down on Creators. [00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet. [01:10] The experiments that they are conducting will determine the direction of Twitter. [02:12] Elon’s attempts to make Twitter more of a community. [03:12] How Twitter is becoming more like WeChat. [03:57] Why Eric believes the discourse on Twitter is better than other platforms. [05:03] The BBC interview with Elon Musk and why you should watch it. [05:46] How Elon is taking criticism to try to improve the platform. [07:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Elon Musk's BBC Interview Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how Twitter is doubling down on Creator.
0:05.1	So I just want to share a couple examples and we'll jump into it.
0:08.8	They're launching a lot of features.
0:09.9	We're not here to talk about all the features.
0:11.8	We're here more so to talk about the opportunity and so Twitter when
0:16.6	Elon took over they really tried to double down on subscriptions which is
0:20.0	Twitter blue and what they've added just a couple examples here you can actually
0:24.8	write long-form posts on Twitter now I believe it's up to 10,000 words or something
0:28.0	like that and they're going to focus more on uploading videos directly to the platform helps with retention
0:34.4	rates as well so they're going to put more emphasis on that but also they've
0:38.6	added the ability if I want to subscribe to Neil for example I can subscribe to exclusive content that he's putting out and maybe
0:44.5	Neil charges five to ten dollars a month but they're adding something now where
0:47.8	you can basically charge people to view per tweet so it's like a pay per article type of deal and I haven't seen a lot of that. I'm
0:56.1	interested to see where that goes long term but the fact of the matter is they're focusing a lot more on
1:00.5	creators and they are just trying to figure out other ways to drive
1:05.0	revenue so we're here to talk about what we think about this and where we think
1:08.8	Twitter's going to go. I think Twitter is going to go where the experiments tell them to.
1:14.4	So they're running a lot of tests.
1:16.3	They're taking a lot of concepts from a lot of different platforms, EX, Patreon, and start leveraging
1:21.9	some of the other financial models, see if you can end up monetizing
1:26.1	better for creators because if you can monetize better for creators and give them incentives,
1:30.8	what are they going to do?
	...

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