The Great Reset
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 9 May 2023
⏱️ 7 minutes
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| 0:00.0 | All right, we're going to talk about the Great Reset. |
| 0:04.8 | So the Great Reset while Neil is drinking. |
| 0:07.2 | We were just talking about this beforehand. |
| 0:09.6 | And a couple of episodes ago, I talked about how I did this mastermind in Turkey and the high level there is that all of us as entrepreneurs |
| 0:17.0 | It doesn't matter if we're doing well or if we're doing poorly right now. We're all in a sense resetting from the basically all the changes that happened during the pandemic |
| 0:26.6 | and so we are now resetting back to our roots and we wanted to talk about what that great |
| 0:30.7 | reset actually means and how you can apply that to your business. |
| 0:34.0 | Right now what we're seeing is a lot of companies during COVID expanded quicker than they expected |
| 0:40.4 | and the main reason being is no one expected such a big boom and things transforming more digitally or online |
| 0:47.6 | so it caused a lot of businesses to hire. Well a lot of businesses including ours and many others like the Googles of Facebooks etc |
| 0:55.8 | None of us understood or knew how long this would last or not last or if we'd keep going or if things would go back to normal. |
| 1:04.0 | And none of us predicted a high inflation and B the feds raising rates so much |
| 1:11.4 | that it's slowing down certain sectors. |
| 1:14.0 | It's not necessarily slowing down things like travel. |
| 1:16.6 | People are still traveling like crazy. |
| 1:18.2 | Keep in mind during COVID. |
| 1:19.8 | A lot of people didn't really travel, so maybe they're making up for it if you want to call it but a lot of other sectors |
| 1:26.4 | They're going back and the main reason being is when you have interest rates rising at a very rapid pace, a lot of companies use debt to grow, |
| 1:34.7 | a lot of companies are publicly traded, their numbers get hit, so what do they have to do with |
| 1:39.0 | higher payments? |
| 1:40.4 | They got to end up cutting fat, laying off, doing different things in their business to make |
| 1:46.7 | sure that they're healthy. |
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