How Food Trends Go Viral and Who Really Profits

American Glutton

Health & Fitness

4.9 • 3K Ratings

🗓️ 9 February 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your favorite superfood actually a marketing success story? Ethan sits down with Natalie Alibrandi, a nutrition and food science expert who helps take products from concept to commercialization, to unpack how food trends are born. They explore the rise of kale, goji berries, cottage cheese hacks, and the powerful role marketing plays in shaping what we believe is healthy.

Natalie breaks down formulation, regulation, and the realities of the food industry, while Ethan digs into how consumer psychology drives demand.

HIGHLIGHTS

00:00 Introduction and Natalie’s Background

05:42 How Food Trends Are Born

12:18 The Rise of Superfoods

18:47 Marketing vs Nutritional Reality

26:15 Product Formulation and Food Science

34:02 Consumer Psychology and Health Claims

42:30 The Business of Health Foods

50:11 Regulation, Labels, and Transparency

58:27 Social Media and Trend Acceleration

01:05:44 Final Thoughts and Takeaways

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Transcript

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0:00.0	I want to take one minute and talk to you about three things. The first is Substack. I'm on Substack.
0:06.7	I'm writing longer form things and I'm having incredible conversations with my subscribers. So check it out.
0:12.4	Go to EthanSupple.com and join in on the conversation. We want your voice heard there too.
0:20.4	That's one.
0:21.4	The second thing is the prep deck.
0:22.8	Do you have your prep deck?
0:24.5	The prep deck is an incredible tool
0:26.6	that takes the guesswork out of meal planning.
0:29.1	I have diet fatigue.
0:30.4	My wife has diet fatigue.
0:32.2	We go to the prep deck and we allow the deck
0:34.5	to choose what we eat for us.
0:36.6	It's a wonderful resources.
0:39.0	So if you don't have one, grab yours today.
0:41.3	And finally, American Glutton has protein powder.
0:45.8	You can get a 25 gram dose of protein throughout the day in delicious chocolate and vanilla flavors.
0:52.6	So go to Americanglutton.net and get your protein powder today.
0:57.9	Hi, I'm Ethan Soply.
1:00.1	Welcome to American Glutton.
1:02.0	Outside of acting, my two favorite things to do are diet and eat.
1:05.9	I have a very complicated relationship with food,
1:08.3	and on this podcast, we're going to talk about all of it.
	...

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