Hey everybody. Welcome back to the Muscle Intelligence Podcast. I am your host, Ben Bukkelski.

This is a special episode geared at coaches and trainers out there. Many of us are experiencing some of the uncertainty that artificial intelligence brings with it, specifically coaches, performance coaches.

I know it's affecting our business and people are like, hey, should I just be using AI to create diet plans and work out plans and maybe do blood read?

And there's a lot I want to caution you about in this episode.

So whether you're a personal trainer or someone who's been using AI to optimize the way you would feel and perform or try to optimize

your training program. I'm going to give a lot of insights on this one specifically for training.

You've got to talk to you about how to take your business from one that's maybe a little bit

shaky, having hard time acquiring clients, to ultimately becoming one that has a magnetic appeal

for your ideal customer. So how do you get people to reach out to you personally so that you have a waiting list

that's always ready to purchase.

That's always ready to join you like we do here at Nusson Intelligence.

We're very blessed to have an incredible ecosystem of men over 40 who are ultimately trying to be their best.

And so I'm a coach or an athlete and somebody just wants to optimize your output,

this podcast, you know, but specifically targeted at coaches.

So it's very important to acknowledge that most people have no idea what's coming.

They don't even, what you don't want to stick their head in the sand and not acknowledge that AI, AI is coming for your job. No matter what industry you're in, some version of AI is coming for your job. And so your responsibility is to not stick your head in the sand, be like, I don't believe in it, I'm not going to use it. It's to become an AI empowered coach or an AI empowered version of yourself. And now there's a lot of nuance that exists within that.

So, yes, artificial intelligence will be coming to change your job.

It's going to do a lot of the things you used to do or people used to pay you for.

So I think the days of the $50 an hour and $75 an hour person trainer are gone.

I think that the low level rep counter or plate loader, listen, it's gone.

You need to upgrade your skills, your knowledge, and your understanding, ultimately how to apply

it to a client to a really high level.

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