Recently, I put together a couple of videos from a Q&A that I did with Danny from Optimize

my B&B and he went down really well. You loved it. The comments and the messages that I got back.

So I dug into my little archive and I managed to find another fantastic Q&A with Chris Taylor who

is an Instagram expert. These videos are going to be packed with information. So please do take

note, they're short-sharp to the point but they will give you all the tools and the tactics that

you need to make Instagram work for you and your hospitality business. So please do stick around.

Before we get started, uplifting a sponsoring this episode, uplifting fantastic PMS. They're

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recorded some really big numbers. They've got some fantastic people that I know quite well that

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Luke Holmes. So again, please, please, please do go check them out. Boosely.co.uk forward slash

uplifting UPLISTING and without further ado, let's get on with today's lesson.

When it comes to the social media rankings, Facebook, LinkedIn, etc. Where does Instagram sit?

Just so people can gauge the popularity of this platform. So Instagram is currently the second

largest in terms of monthly active users. So Facebook's top has 2.4 billion monthly active users,

something like that. Instagram's got like 1.8 now. So it's reduced. It was 2 billion. It's just

dropped down to 1.8 billion monthly active users. So it's second in the rankings. TikTok is actually

the fastest downloaded app in the whole from 28 2020 through to this year. I don't use it. I'm not

very good dancer. So I mean, I can't really use that app. It doesn't really work for me. But

Instagram is second on the list. It was it's just the one right. So for me, I talk about this a

lot just briefly to cover it. So there's a big difference between social media and social networking.

So and actually the platforms that provide the perfect balance of the ones where we need to be

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