How Do I Use Social Media to Get More Book Readers?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 15 September 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1239 In business, different is sometimes better than better. Keith Hayden, is a prime example of this. He is an author and is doing incredibly unique things online to promote his fiction book. Keith has come up with a fantastic audiovisual "book experience" that breaks his novel down into bite-sized chunks for social media. But how should he go about getting more eyeballs on his content? We talk about building word-of-mouth, which is vital for any book release. We also discuss Keith creating these “book experiences” for other authors as a side gig. The inspiration for a lot of what Keith is doing is the sense of belonging he felt when he was military. He wants to recreate that for his superfans, which is very smart. This is an inspiring chat for all of us looking to build loyal, targeted audiences. Show notes and more at SmartPassiveIncome.com/ap1239.

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Transcript

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0:00.0	Ask Pat.
0:04.6	Ask Pat.com.
0:10.2	What's up everybody?
0:12.7	Pat here and welcome to episode 1239 of Ask Pat 2.0.
0:18.3	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:22.2	Today we're speaking with Keith Hayden, who's all the way in Japan actually, he's an author by trade.
0:27.7	And in order to get his books out there in the world, especially social media, he's doing something really unique that I haven't really seen anybody do.
0:36.5	And so we jam on a lot of ideas with
0:38.5	relation to what he likes to call the book experience. And it reminds me of some things that
0:43.7	some people have done that aren't quite the same, but I'm talking about authors like Andy Weir
0:48.6	and what he did with The Martian and we talk about a few other things. But we jam on some
0:52.7	ideas and he gets excited about some of these
0:54.3	ideas, too. So I want you to really pay attention to kind of where we go, and it takes me a little bit
0:59.7	to get going personally as far as, like, the ideation stuff, but what he's doing is really
1:04.3	interesting, and you can check out Keith at Keith Hayden. That's h-a-y-d-en.net. And he's got a fiction book.
1:11.8	So how do we get this to be something that people with short attention spans on social
1:16.3	media can get interested in?
1:18.1	Well, let's talk about it.
1:19.3	Here he is, Keith Hayden.
1:21.7	Keith, welcome to Ask Pat.
1:23.3	Thanks for joining us today.
1:24.3	How are you?
	...

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