As you may or may not know, I am currently putting together the final touches of my very first book,

which is called the book direct playbook. It's going to be released in some point over the next

couple of months and we very much, I am very much, we are very much excited to get it to become a

thing. It's going to be a physical book, it's going to be a digital book and it's also going to be

an audible version as well. And in this episode, I wanted to read to you a section of the book to

give you a little bit of a teaser and give you a little bit of taste of what you are installed for

when you purchased the book. And the section that I have pulled out is a section that is very dear to

me. It features Mr. Dan Meredith, aka Mr. Coffee of Dan aka Mr. Espresso with Dan. He is a very

successful author in himself and somebody that I have looked up to for many many many years and he

the reason why I say that is that he will hate that and I'm going to tag him in and I'm going to

make sure that he sees this because it is very important. If it wasn't for Dan Meredith, Bruce Lee

would not be here where it is today and I can 100% say that in all certainty. It's not just

Dan himself, it's the network that is in and around him and all of the amazing people that I have

met in his fantastic Espresso with Dan. Facebook group. Now another person that I want to mention is

the fantastic and the amazing Neely Can. So Neely has been helping me edit this book. I sent over to

her 50,000 words on a Google doc and she has transformed that brain dump, that a literate brain dump

into something that is not only readable but this is a fantastic read. She is phenomenal and if

you haven't done so already, please do check out Neely. Neely ver is the business. Neely Can is

all over social medias and again is helping hosts and peers in the industry as well. Recommend 100%

So let's share this. So the title of this is customer avatar. Now the reason why I say this is that

the book is designed to have lots of tools and tactics and training in the book. Every single chapter

has got a different part of the world of direct bookings that you can implement into your business.

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