Here's an interesting start for you. In 2019, the point of booking to a rival, the average

over over thousands and thousands of data being given, millions of data being given, was

62 days. In 2020, that fell to 1818, which is amazing how dramatically that cut. I mean,

if you look at the context around the situation, it makes so much sense because of restrictions,

people didn't know what was happening, what was open, what was closed, etc. etc. Well,

the news that's coming out of Air DNA, the stats and the surveys that they have produced

and shared with the world, is that those dates are starting to go back to 2019 levels.

So at the moment, it's averaging around about 58 days. So how can you be best prepared

moving forward? Well, number one, the point of booking to a rival is getting back to what

it normally is. It's not as close as what it has been. So what you need to be doing is where six

months ago, eight months ago, ten months ago, we were really dramatically focusing on 18, 20 days

before a rival. Now what you need to be doing is looking two months, nearly three months out.

And what you need to do is you need to take advantage of dynamic pricing software tools,

such as wheelhouse, such as beyond, such as price laps, such as boi, and to really help them

dictate your pricing. Now, whichever one you use depends on what's available in your country.

The number, my number one recommendation is wheelhouse, but I know that it still isn't everywhere.

So it may be price labs, it may be beyond or boi, or whoever it may be. But take advantage of

their technology, take advantage of their software, take advantage of what the data that they have,

and try and look a little bit further out now. Don't think so short term because the average booking

time from the point of book into the point of arrival is getting back to 2019 levels. Again,

look at the context behind it. Number one, the restrictions are starting to lower. There is a bit

more certainty in the market. It was a bit more certainty in the process. The more that vaccinations

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