In this episode of the Bootsie Podcast, I want to share with you a free tool that will

help you with your content marketing, moving forward in 2021, 2022 and beyond.

It's an ideal tool for any short-term rental host who is looking to create content for

their website that is going to get guests, find them from the search engines.

Now that tool, that free tool, is one that everybody can use right now, is called Google

Suggestions.

Now, how do you find it?

Very simple.

Go and run a Google search in your area.

For example, what is there to do on a rainy day in, insert your town, or city, or county?

And basically, what will come up will be tons of blogs.

Now, these will be blogs by either an influencer.

They'll be by a local content writer or it'll be by somebody that's doing some form

of affiliate marketing.

Now, what you can do is you can scroll down and you can see how popular that topic is.

Now when you go all the way down to the bottom of the first page, at the bottom of it,

there will be a section which is called Google Suggestions and it will give you alternative

searches that people are searching for in real time in your area.

Now there are fantastic accompanying tools, but it can get kind of technical when you go

down that route.

I love nothing more, but when I'm coming up with content to help us, it's just to run

a search and I'll look to see what other people are searching for and I'll see how competitive

...