How College Sophomores Turned $20, a Cellphone and a Dream Into a Cookie Company with Tiffany and Leon Chen: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 10 October 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

In 1999, Tiffany accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.

Top 3 Value Bombs

1. You have more chances to succeed if you build and focus on growing your company first before raising money.

2. You can do it. If you're looking to start a business, or you're early on in your business, and you are unsure about your next growth step, have confidence in yourself. It can be scary, but go for it anyway.

3. There is no one way to get it done.

Checkout Tiff's Treats Website – Tiff's Treats Cookie Delivery Website

Transcript

Click on a timestamp to play from that location

0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire,
0:08.1	brought to you by High Level, the all-on-one sales and marketing platform.
0:12.3	On today's classic episode, we'll be breaking down how college sophomores turned $20,
0:17.1	a cell phone in a dream, into a cookie company.
0:20.0	To drop these value bombs, I brought to Tiffany and Leon Chen into EO Fire Studios.
0:24.1	In 1999, Tiffany accidentally stood up Leo Chen for a date.
0:27.8	As an apology, she baked and delivered a batch of warm cookies,
0:31.4	and the concept of warm cookie delivery was born.
0:34.4	And today we'll talk about how you have more chances to succeed
0:36.9	if you build and focus on growing your company first before raising money. And today we'll talk about how you have more chances to succeed if you build and
0:37.6	focus on growing your company first before raising money. And there is no one way to get it done.
0:43.3	We talk that through. And oh, so much more. And a big thing for sponsoring today's episode goes
0:47.2	to Leon Chen and our sponsors. Are you ready for the ultimate all in one platform for
0:53.6	entrepreneurs, marketers, coaches, and
0:55.9	agencies, build funnels, automate follow-ups, manage clients, and even white label your
1:01.0	own software, say hello to our featured partner High Level and visit high level.com to start
1:10.1	your free trial today. Fire Nation, it's time to stop guessing
1:14.8	and start winning with a proven playbook. Inside the Freedom Circle, you'll have access to my
1:20.3	step-by-step systems for creating offers, building processes, and driving traffic all in just 90
1:26.3	days. Ready for Freedom? Visit freedom dash circle.com
1:31.0	to learn more. Tiffany Leon, say what's up to Fire Nation? How are you guys doing today?
1:39.0	Hi, we're great. Thanks for having us. Well, we are excited to have you.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.