A Ceo in Crisis with Simon Leslie: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 11 October 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Born selling and still learning 30 years later, Simon Leslie is at the helm of INK, a company he has sold four times. He is living a white belt mentality daily.

Top 3 Value Bombs

1. Be patient and tolerant with anybody you interact with, but be really strict with yourself.

2. Everything will be ok in the end. If it's not ok, it's not the end of the world.

3. Thinking time is important. You won't solve a problem using the same brain. Get out of the office, get a coffee, and think about it with a different brain - and you'll come back with a solution.

Connecting brands with a global audience - Ink Global

Transcript

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0:00.0	Light that Spark Fire Nation. JLD here and welcome to Entrepreneurs on Fire.
0:07.1	Brought to you by High Level, the all-on-one sales and marketing platform.
0:11.3	On today's classic episode, we'll be breaking down a CEO in crisis.
0:16.3	To drop these value bombs, I brought Simon Leslie into EO Fire Studios.
0:19.9	Simon was born selling and he's still learning 30 years later. He is at the helm of Inc. A company he sold four times. He is living a white belt mentality daily. And today we'll talk about how everything will be okay in the end. If it's not okay, it's not the end of the world. How to be patient and tolerant with anybody you interact with, but really strict with yourself.
0:37.9	And oh, so much more.
0:39.3	And a big thing for sponsoring today's episode goes to Simon and our sponsors.
0:44.4	Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches,
0:49.7	and agencies, build funnels, automate follow-ups, manage clients, and even white-label your own
0:55.5	software, say hello to our featured partner high level and visit high level fire.com to start
1:04.2	your free trial today. Fire Nation, success isn't a solo journey. It's about who you surround yourself with. That's why I built
1:13.0	the Freedom Circle, a powerful community of entrepreneurs ready to support, inspire, and share the
1:18.9	ideas that move you forward. Visit Freedom-Circle.com to learn more. Simon, say what's up to Fire Nation and share something that you believe
1:32.7	about becoming successful that most people disagree with. Morning Fire Nation. First of all,
1:39.9	John, it's an honor to be here to share my story. I've listened to you for many, many moons,
1:45.0	and I love the insight your guest share, and I want to over-deliver for you today.
1:51.8	That's a great question. All I will say is it's a really, really, really long game, and forever is a long time.
2:03.8	I think people underestimate how long forever is.
2:09.5	We're going to be here for plenty years on this planet if we look after ourselves and success takes time. And then you get the problem that no one really understand what the word success
2:14.7	and happiness is another one. They're so personal and some people like me
2:21.2	have a very high bar and others have less so and i can probably tell you why i i became successful
2:30.8	but uh it is it is something that people have got to be patient. And there's,
	...

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