How Chloe Shih Gained 300K IG Followers in a Week

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 January 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2896, Eric Siu and Neil Patel discuss the rapid growth of Chloe Shih's Instagram following, the role of immigration in shaping America's workforce, particularly in tech, and insights on social media management and data-driven approaches. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Chloe Shih's Rapid Instagram Growth (02:54) The Impact of High-Quality Content (06:10) Immigration and Talent in America (08:55) Marketing Strategies and Social Media Management (11:46) Data-Driven Marketing and Design (15:00) Focus and Superpowers in Business (18:08) Future Plans and Business Growth (20:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	You have something here from Chloe Shehee.
0:02.5	Yeah.
0:03.5	She gained 300,000 Instagram followers in a week.
0:07.0	Yeah.
0:08.0	What does she do to do that?
0:08.5	So Chloe She's a friend and she was the one, I don't know if you remember this, but there
0:14.1	was a video of someone getting terminated from her job at Discord.
0:17.7	That was her.
0:18.7	Then there's other videos where someone's like like last year I think, when people getting laid
0:21.1	off, right?
0:22.1	Hers was like, hers like being shocked and everything, right?
0:24.6	But, oh, and she had like signage and stuff that she held up and you're going through
0:28.4	the screens or not?
0:29.4	Maybe.
0:30.4	But she would always make these videos of her like talking and her cutting a watermelon.
0:34.9	Like that's something I always remember, right?
0:36.4	Because I a watermelon. Like that's something I always remember, right? Because I love watermelon. And then I met her at like one of these like Asian entrepreneurial events
0:40.3	thing that my friend hosted. So anyway, she had like 100,000 followers or so. Now she's at like
0:46.4	600,000. So she gained 300,000. And then since that she gained like another 200,000 or so. But
0:51.3	the key thing is when you look at her videos, it's Chloe, S-H-I-H, the videos are
0:58.3	super highly produced. Like she's spending a lot of time editing and she's talking about
1:03.1	wide-tam ideas on like, you know, how you can be more confident, for example, and things
	...

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