One thing is account-based marketing is very big.

So just those that don't know, account-based marketing is you are basically targeting like a whole company and a bunch of people that work there.

So like Coca-Cola, for example.

Explain account-based marketing, but first explain why companies actually do account-based marketing versus just general marketing in general.

So account-based marketing, it's more targeted.

Why? Why would a company do that for everyone listening?

So you don't want to just broad strokes target like random people that are interested in like SEO, for example.

Let's say you have SEO software, right? Account-based marketing, when you target those, the accounts are typically that the LTV is a lot higher, right? That's one piece of it. LTV is a lot higher. And then also, your messaging is a lot clear, too. You're personalizing a lot of your messages, right? That's what a lot of these account-based marketing tools do. You're personalizing, which means the response rates are a lot higher. And it'll take you longer to win the deal, but often the deals are a lot bigger, too.

And especially in B2B, a lot of these, why they like account-based marketing is because of that reason, right?

It's more efficient, it's more personalized, and you win bigger deals.

Yeah, Eric hit it on the head.

It's mainly used in B2B.

There's probably some B to C use cases. I haven't seen them yet, but if someone's selling something for like, you know, $70 million like a jet, you know, you can do account-based marketing there as well. But yeah, the reason Eric's saying like you want to go after specifically people at Coca-Cola, specific job title, specific departments, because if you're selling something for 20, 50, 100 million bucks, right, or $100,000 or $1,000 or $1 million, like high ticket price, right?

When we're talking about $10,000, we're not talking about dollars.

We're talking about thousands of dollars.

And when you get into the millions, you can't actually target everyone because you're going to waste your marketing dollars.

Do the fact that most people can't afford what you're selling.

Yep. So going into this a little bit, I'll share some stories here. So I saw a post from Adam Robinson from R.B. So he's known for building in public. He's growing retention.com and then his B2B version of it very quickly. I think they're doing like 24 million ARR right now, which is pretty damn good,

right? But the issue is his churn is through the roof. Now, the problem with building in public,

you and I have called this out before. This is why we don't like sharing revenue. We don't like sharing all these things, right? It's because it isn't really favorable at all. Sure, you're,

you're really inspiring a lot of people, and sure, you're getting reached,

but you're not getting the right reach.

...