How Branding Your Business Can Save You Thousands of Dollars

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 9 June 2020

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason Buehler is the owner and founder of Buehler Air Conditioning, a Florida-based company. Across two decades of heating and cooling experience within the Jacksonville Beach community, Jason has serviced more than 5,000 customers. He has an extensive knowledge of HVAC, coupled with integrity and professional training.

In this episode, we talked about HVAC, customer relationships, energy efficiency, green building...

Transcript

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0:00.0	We did $2 million in total sales my last year before we rebranded, and we're on pace to do $4 million this year.
0:07.7	And we're spending about just a little bit more money on advertising, but we're just a way better known brand.
0:13.3	It's helped us with advertising the new customers.
0:17.4	It's helped us with recruiting, new employees.
0:20.5	It's just helped us with a whole lot of
0:22.2	stuff and giving us the confidence to spend the money where we just didn't have it before. So I think
0:26.8	if somebody's got a brand that they are not in love with, they should change it. And don't be
0:31.9	scared because you're not going to lose a customer because you decided to have a better marketing
0:36.8	strategy. They're just going to be able to recommend you decided to have a better marketing strategy.
0:40.5	They're just going to be able to recommend you and refer you more.
0:43.3	I really think it's a wise investment.
0:49.6	What people will spend on a rebrand pales in comparison to what they would waste advertising a bad brand.
0:50.7	Welcome to the Home Service Expert, where where each week Tommy chats with world-class
0:55.8	entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership
1:01.2	to find out what's really behind their success in business. Now, your host, the Home Service
1:07.9	Millionaire, Tommy Mello.
1:16.0	Welcome back to the Home Service expert.
1:19.2	My name is Tommy Mello, and today I have a very special guest.
1:20.1	He's out of Florida.
1:22.5	He owns an A-R-R-R-G company, Jason Buehler.
1:28.1	He's graded At-T-T-I-Customer Relationships relationships, energy efficiency, and green building.
1:35.9	He owns Bueller air conditioning from 2019 to now, the owner of Air Source America from 2010 to now,
	...

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