How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 28 January 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.

Top 3 Value Bombs:

1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.

2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.

3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.

Watch AHREFS TV on Youtube.

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Transcript

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0:00.0	Boom! Shake the room, Fire Nation! JLD here with a rockin' audio master class on how
0:08.8	the booststrapped SaaS startup H-Refs managed to grow 60% year over year in a competitive
0:15.3	market and to drop these value bombs I've brought the Chief Marketing Officer from H-Refs
0:20.7	Tim Solo. Tim is a frequent speaker at marketing conferences around the world and an author
0:25.8	of many data-driven SEO research studies and he is just a person that's going to be able
0:30.2	to break down how H-Refs has grown 60% year over year and how we can apply some of their
0:35.6	strategies to our businesses Fire Nation as the market gets more and more competitive
0:41.0	going forward. So we're going to thank our sponsor and dive right in. Fire Nation, you know
0:46.4	it's not smart spending a ton of time searching job boards that overwhelm you with so many candidates
0:51.3	who aren't even qualified for the job you posted. Luckily there's a smart way to hire at
0:55.7	ZIP Recruiter. ZIP Recruiter's powerful matching technology finds the right people for you
1:00.8	and actively invites them to apply. That's why ZIP Recruiter is rated number one by employers in
1:06.0	the US that's based on hiring sites on Trust Pilot with over 1000 reviews and right now you can
1:11.4	try ZIP Recruiter for free at ziprecruiter.com slash fire that's ziprecruiter.com slash fire
1:19.0	ziprecruiter the smartest way to hire. So Tim say what's up to a fire nation and share something
1:26.2	interesting about yourself that most people don't know. Hey what is up Fire Nation I'm super excited
1:32.6	to be here. In terms of something interesting about me I think I I have never shared the effect
1:39.0	that actually back in my school I was really good with mathematics and physics and actually all
1:45.4	my relatives they thought that I'm going to become an engineer but little did they know now I'm
1:50.6	doing marketing and they don't even know how to like do basic calculations in Excel or whatever.
1:56.2	So yeah my skills in mathematics are right now they do nothing for me. You know I don't think
2:02.5	that when you're 80 years old you're going to regret not being able to do things in Excel so I
	...

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