How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 December 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them) [00:40] Frank Kern was able to make money from books by giving one away. [00:52] Book funnels work. [01:10] Even though the buyers only pay for shipping, your costs will still be low. [01:20] However, you won’t make much back. [01:34] You recoup costs by getting the buyers to buy from you again. [01:45] Keep upselling once you hook them. [02:00] Use the book to liquidate your advertising costs. [02:35] Russell Brunson has a great book funnel. [03:16] Test your back-end offers before offering a book funnel. [03:55] Scribe is a company that helps people create and publish books. [04:26] The book funnel works best when you’re running ads for it. [04:56] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how books can make you more money,
1:00.0	even if you don't read them.
1:02.0	So Neil, have you seen these recently?
1:04.1	I have, and they've been going around for years,
1:06.4	and they started with a guy named Frank Kern.
1:08.6	Yep, your buddy.
1:10.0	And the way he was able to make more money from books,
1:13.4	even without reading them, is by giving you a free book.
1:16.8	What we're talking about is a book funnel
	...

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