The Best Marketers Do This | Ep. #868

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 December 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Marketers Do This [00:40] The best marketers document. [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team. [01:35] You won’t know what is working unless you document it. [02:22] Eric documents anything he has done two or three times. [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions. [03:00] Create an internal workplace Wiki to track everything. [03:45] Looop is a great training option, as is Trainual. [04:15] If you are going to document, get the whole company on board. [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything. [05:50] Make sure you have someone organizing the documentation process. [06:04] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about, well, this is what the best marketers do.
1:02.0	So while Neil gets a drink of water real quick, by the way we're testing this with no video this time,
1:06.9	we're doing this all audio, but this is what the best marketers do. They document and what does that mean exactly how can you how can you visualize that for people
1:14.8	Neil once people do anything in marketing whether it's you try a new SEO tactic out
1:20.4	or you optimize your code or you ran a conversion optimization campaign or a
1:25.3	B test or you're running some paid ads or you're doing some YouTube market you get
1:29.5	the point the possibilities could be endless whatever Whatever you're doing, you want to document it and that's
1:36.0	what the best marketers do. And Eric, why do you want to document everything you're
1:40.6	doing in marketing? It's got to be repeatable for other people so you can scale.
	...

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