What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 July 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics. [00:36] We want to share our lesson learned from over 37 million downloads. [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable. [01:07] When we talk about SEO or content marketing, the retention on those are maxed out. [01:35] Repurpose your content rather than switching to different topics between platforms. [02:09] People do not mind ads on your podcast as much as you think. [02:37] Being consistent is more important than having a wide range of topics. [03:28] The longer you are around and are consistent, the likelier that you will stick around. [03:49] Also pay attention to how you are ranking in other countries, not just the US. [04:29] Many of our views come from old content—so show old episodes in your feed. [05:10] Reviews are important, so make sure you incorporate the feedback you get from them. [06:17] Chartable allows you to add an additional link that helps you track more metrics. [07:04] That’s it for today! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Apple Podcasts Spotify Chartable How to Win Friends & Influence People The Network Studios Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about what we learn from analyzing our podcast analytics.
1:00.0	So this release date is July 30th, 2020.
1:03.6	Oh my God.
1:04.5	And so we wanted to share lessons learned from over,
1:09.2	I think it's over 36 or 37 million downloads.
1:12.2	Now, some people have way bigger shows obviously I mean we just
1:14.9	want to share what we've learned and the first thing we want to share with you is that
	...

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