Today people think prospecting is all about personalization and relevance.

They're all good ingredients, but there's so much more to it. There's more than just

sending a sequence, making a cold call.

What we need to do is learn how people want to be approached by salespeople.

And today we've got a master prospector,

somebody who is not only good at it,

but loves doing it, and is going to share his approach.

And you probably heard a lot of this stuff before,

but it's not connecting.

Get yourself ready to really understand the connection here.

And the connections are that you build up a conversation. You don't pitch.

Because if you're the person who's pitching, you're finding interest. You're not creating it.

And we're in the creation business. Today, people, if they have interest, they're probably going to find us long

before we ever find them. So that's you know trying to find the needle in the haystack

if it's working for you keep doing it

but if it's not go to be to be revenue dot com and check out start the conversation

get the meeting because this is what I. I teach you how to do it

through email, phone, social, in person, however you want to do it, but I teach you how people want to be approached. It's about building a conversation,

starting where they are, and building them up to where you want to be. But let's get into the

interview. But before, do, let me tell you a story a sad story but a common story on LinkedIn this

week I saw a sales development rep post a video saying what's all this talk about having these AI role plays?

Let's just get on the phone and make the calls. We'll learn that way and it's like well how would you learn that way you

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