Hey, before we get into the interview, I want to make sure you're aware of our other

podcast, the Sales Questions, Brutally Honest Answers Show, which is a very quick,

under five minutes in most cases, sometimes just a few minutes, where I answer

your questions.

You can just send me any question to my LinkedIn profile, Brian G Burns, and I'll put it in the cue to answer

Also at the sales leadership show if you're looking to get into sales leadership or you want to hear from the world's best sales leaders

that's where I interview them check it out the sales leadership show also at

B2B revenue.com you can learn all about all the courses. Links are in the show notes below as well as our

link to our partners over at brevity pitch.com the fastest easiest way to become great at sales and practice before it's showtime.

Here we go. Do you think you should go deep and understanding sales or broad?

Great question. I started reading books the last probably three or four years way more than I used to and I come across some of these quotes or saying where it's like they said would you rather take

massive action from one book or read a book every week and it just made me think differently

about certain things because from a sales standpoint there's so much distraction out there there's all these

gimmicks and different things you see on social media and what have you so you pick up little things here

or there but is that really moving

the needle in the right direction versus finding something that you really gravitate towards,

process, the system, whatever it is, and going really deep and taking it to the next level.

I found that the more you can get rid of those distractions and focus on one thing that's really helping you in sales,

whether that's process related or something else.

That's where things really took off for me

and I was able to take it to the next level.

So going way deeper on one thing, I is better as long as you pick the right thing.

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