4.9 • 4.1K Ratings
🗓️ 3 August 2022
⏱️ 79 minutes
🧾️ Download transcript
For the final episode of our series about how a book gets made, we’re talking all things marketing and publicity with Cristina Arreola, the senior marketing manager at Sourcebooks Landmark, and Ashley Winstead, the author of In My Dreams I Hold A Knife, Fool Me Once, and the forthcoming The Last Housewife.
Cristina and Ashley answer our questions about at what point marketing gets involved in the publishing process, how publishers decide how much marketing support a book gets, what the author is responsible for when it comes to marketing and publicity, and how much input authors get on book covers. We also discuss the different marketing playbooks for an author's first book vs their following books, the importance of pre-orders, and the impact of book clubs and social media buzz.
Find Cristina at @sourcebooks and @tinamariposa on Instagram.
Find Ashley at @ashleywinsteadbooks on Instagram.
Obsessions
Becca - The Bear on Hulu
Olivia - her niece’s obsession with dinosaurs
What we read this week!
Becca - Portrait of A Thief by Grace D. Li
Olivia - Every Summer After by Carley Fortune and Notes on an Execution by Danya Kukafka
This Month’s Book Club Pick: You Made A Fool Of Death With Your Beauty by Akwaeke Emezi
Sponsors:
Better Help - get 10% off your first month at BetterHelp.com/badonpaper
Join our Facebook group for amazing book recs & more!
Like and subscribe to RomComPods. Available wherever you listen to podcasts.
Follow us on Instagram @badonpaperpodcast. Follow Olivia on Instagram @oliviamuenter and Becca @beccamfreeman.
Click on a timestamp to play from that location
0:00.0 | Hi everyone, welcome back to Bad on Paper Podcast. I'm Becca Freeman and I'm Olivia |
0:21.7 | Mentor. And today is the third and final episode in our How a Book Get's Made series. And |
0:28.5 | we are talking all things marketing and publicity with Christina Ariola and Ashley Winsdead, the author |
0:35.2 | of In My Dreams I Hold a Knife and the forthcoming The Last Housewife. Yes, I actually worked with |
0:42.7 | Christina at Bustle and as you guys already know, I am a huge fan of Ashley's works. So this was |
0:48.6 | a super fun conversation. But before we get into that combo, I want to talk highs and lows. Yes, |
0:54.9 | tell me you're high, Olivia. I feel like I want to do a drum roll. I want to do like a like fireworks |
1:03.6 | dove release, which wouldn't work audio wise. But visually for me, it would be very special. |
1:09.6 | The dove release. What if there is so hot in my apartment? What if there were just like a flock |
1:14.0 | of doves beneath the table? I would I would I would be so impressed. It would we would just have |
1:19.6 | to stop recording now because I mean it would not get better than that. Okay, so the big news is |
1:24.7 | that as of like a week ago, I am signed with a literary agent and I'm really excited about it. |
1:33.2 | Huge congratulations. I remember at the beginning of the year you posted like your goals on |
1:41.1 | Instagram on a story and like it was just only like get a book agent. Yes, it's so in my room, |
1:48.7 | I have this huge sheet of paper that sets above my desk and it has all of my major goals for the |
1:53.5 | year. The vast majority of which we went over in our mid-year goals check-in. And yes, one of those |
1:58.7 | was to get a literary agent, but I swear I did not see it happening. I mean you can listen to the |
2:04.3 | episode. I'm really like maybe I don't know, but anyway, things developed in a really interesting |
2:11.2 | way that I'm super excited about and I love my agent. The process was absolutely hell on earth. |
2:17.6 | Becca knows it was unique and just absolutely terrifying. I cannot stress enough the amount of |
2:26.4 | pure terror I had having people read my work which really wasn't in a place that I felt comfortable |
2:32.0 | with yet, but I feel like I found someone who believes in me, who believes in my work. I respect |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Becca Freeman, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Becca Freeman and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.