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Lunch With Norm - The eCommerce & Amazon FBA Podcast

Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

51.4K Ratings

🗓️ 30 October 2024

⏱️ 69 minutes

🧾️ Download transcript

Summary

In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don’t lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website.

Transcript

Click on a timestamp to play from that location

0:00.0

At the time when I was looking into it, they were pretty much saying, you know, this is the end all, the be all, or whatever it is.

0:10.9

And we just thought, we want to sit back and wait and see what's going to happen with this.

0:16.2

But... But.

0:31.2

Hey, everyone. This is Norm Farrar, aka the beard guy here, and welcome to another Lunch with Norm, the e-commerce and Amazon FBA podcast.

0:36.8

Today we're going to be talking about what's working and what's not working in 2024.

0:42.1

We'll also be talking about, oh my gosh, I just got kicked out.

0:47.9

Hopefully you guys can see me.

0:50.0

But why don't we just cut right over to the music if you can see me and then I'll get back to this.

0:55.8

All right, this is perfect.

0:58.0

Kelse, I'm going to have to ask you to get going on this because I can't see anything.

1:03.0

So why don't you just take it over from here and I'll come right around.

1:06.5

This is going to be a fun one.

1:07.6

I'm telling you, want bloopers?

1:09.5

Stay tuned.

1:12.4

All right. So,

1:20.4

hey, everyone, it's Kelsey. Let me just take over. Don't we love live here? So before we do anything, if you can make sure you subscribe to your YouTube channel, give us a thumbs up and share

1:24.4

this episode out. Like it for the bloopers.

1:30.1

And let's get into today's episode.

1:34.7

So our guest is the former Amazon Marketplace executive, current eight figure Amazon seller and chief commercial officer at Colormore Lines.

1:38.5

In addition, John authors the widely popular Best at Amazon Newsletter, a weekly newsletter to

1:43.4

the top 1% of Amazon sellers.

1:46.5

John spent nine years serving Fortune 1000 companies

...

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