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Lunch With Norm - The eCommerce & Amazon FBA Podcast

The Latest AI Updates in the World of Amazon | Max Sinclair

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 21 October 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs?   🚨 Get 15% off Ecomtent with code: NORM15 → Here   Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Max... Our guest is the Founder and CEO of Ecomtent, which helps enable sellers to create product listings with Generative AI. Max spent over six years working at Amazon, his roles included the launch of Amazon Business (B2B) in the UK, and owning customer browse and catalogue quality for the launch of Amazon in Singapore   This episode is brought to you by Stack Influence:Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don’t lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0

doubling, tripling. I mean, it's no longer every year. It's every month stuff is

0:06.7

substantially changing.

0:20.0

Hey, everyone. It's Norm, it's Norm, okay the Beard Guy here, and welcome to another

0:23.7

Lunch with Norm, the e-commerce and Amazon podcast.

0:28.2

Today, we're discussing the latest AI updates in the world of Amazon.

0:33.6

We're going to talk about the newest and latest, the newest and latest Rufus updates,

0:40.5

how sellers can optimize for Rufus, and what are some of the most important things

0:45.7

that came out of Amazon Accelerate.

0:47.6

All right, everybody, welcome to another lunch with Norm, the e-commerce and Amazon FBA podcast.

0:53.4

All right, as mentioned, today we're going to be

0:55.7

discussing the latest AI updates in the world of Amazon. Our guest is the founder and CEO of

1:02.3

Ecom Tent, which helps enable sellers to create product listings with generative AI. Max has spent

1:09.8

over six years working at Amazon,

1:12.2

his role including the launch of Amazon business or B2B in the UK,

1:17.3

and owning customer browse and catalog quality for the launch in Amazon in Singapore.

1:24.3

So we'll be welcoming Max Sinclair in a second.

1:29.1

But now let's have a quick word from our sponsor. Are you looking to quickly boost new Amazon product launches or scale up existing

1:36.3

listings to reach first page positioning? The influencer platform Stack influence can help.

1:43.9

Stack influence pushes high volume external traffic sales to Amazon listings

1:48.7

using micro-influencers that you only have to pay with your products.

1:54.4

They've helped up-and-coming brands like Magic Spoon compete with Cheerios for top category positioning while also helping Fortune

2:02.9

500 brands like Unilever launch their new products. Act Now, it's one of the best times to get

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