The Guide to TikTok Shop For Amazon Sellers 2024 | Michelle Barnum Smith

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 11 November 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic & Conversion, and many others. Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year? As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at [email protected] Make sure to mention The Beard Guy sent you to unlock an exclusive discount! This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	getting started on TikTok shop because what you see is people are skeptical at first,
0:05.2	right? And then they jump onto the platform. They do a lot of random stuff, right? They try this
0:11.3	because somebody on a podcast said to try it. They did this because somebody on YouTube.
0:15.3	Somebody here at an event said to do that, right? It's all very kind of frantic. It's all very kind of random.
0:20.4	Lunch with new. an event said to do that, right? It's all very kind of frantic. It's all very kind of random.
0:37.4	Hey, everyone. This is Norm Ferrar, aka the Beard Guy here, and welcome to another lunch with Norm,
0:44.4	the e-commerce and Amazon FBA podcast. Today, we're going to be discussing TikTok shop for Amazon sellers, and we're going to find out whether TikTok shop is right for you, what are some
0:49.7	of the mistakes people are making, and a five-step framework to success.
0:55.8	So stay tuned.
0:57.1	Welcome to another lunch with Norm,
0:59.0	the e-commerce and Amazon FBA podcast.
1:03.0	All right.
1:03.5	Before we do anything,
1:05.1	make sure you subscribe to our YouTube channel,
1:08.4	share the podcast,
1:10.2	give us a thumbs up, and try to ring that bell.
1:15.1	If you don't know what a bell is, just click the thing that says, ring the bell.
1:19.9	All right, our guest has been in the forefront of external marketing for Amazon seller since 2017.
1:26.3	In 2022, she explored TikTok's potential for boosting Amazon brands.
1:33.3	And with the launch of TikTok Shop USA in 2023, she quickly leveraged it to scale brands beyond Amazon.
1:42.5	Her expertise is recognized by Forbes, Business Insiders,
1:48.2	and Inc. And she's a frequent expert in events like Titan, billion-dollar seller summit,
	...

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