Horatio - Do What You Do Best. Hire Horatio for the Rest
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 23 March 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Horatio's company motto is: "Do what you do best and Hire Horatio to do the rest," says Jose Herrera, CEO and Co-Founder of the omnichannel customer support and back-office outsourcing company, Horatio.
It's an appropriate motto because the company's name is based on William Shakespeare's play "Hamlet," in which Horatio was Hamlet's only trusted friend, Jose says.
The idea for starting Horatio came as Jose and his co-founders discovered that the outsourcing industry is geared towards telecommunication and large enterprises - not startups and small businesses.
One unexpected factor in the company's development was the acceleration of e-commerce due to the pandemic. As Horatio adjusted its strategy, the company's leaders found the same business models worked for other faster-growing industries.
In Part 1, Jose talks about:
* His gratitude for the inspiration a speaker provided during his MBA studies.
* How growing up in the Dominican Republic inspired his passion for working with quality talent.
* How the COVID pandemic affected the company's strategy.
* Why the Horatio model provides fully dedicated teams for every brand they work with.
* How the talent pool in the Dominican Republic has a strong background in customer support for the U.S. market.
Join Ramon Vela and Jose Herrera as they break down the inside story on The Story of a Brand.
For more on Hire Horatio, visit: https://hirehoratio.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | So the name Horatio comes from Shakespeare's play Hamlet. |
| 0:04.4 | So if you recall, Horatio was Hamlet's only trusted friend in the play. |
| 0:09.7 | And we wanted to convey that message of trusted partner and a true extension of your team. |
| 0:15.4 | And that's why we came with the name Horatio. |
| 0:17.6 | So because we provide dedicated teams that are fully embedded into your |
| 0:21.5 | company's values and mission, you know, we can have these sort of partnership that doesn't feel |
| 0:29.1 | outsourced at all, where you actually can rely on the team and understand that they are a true |
| 0:33.9 | extension of your organization. And that's what we wanted to convey that message of trust and camaraderie. |
| 0:44.9 | Recorded at Sendlane Studios. |
| 0:47.5 | This is not your average entrepreneur or e-commerce podcast. |
| 0:51.7 | And he's not your average host. |
| 0:57.1 | This is the story of a brand with your host, |
| 1:05.8 | Ramon Vela. This podcast is supported by Yoppo, the leading e-commerce marketing platform for brands looking to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition. With Yoppo, |
| 1:14.1 | brands can provide value through a strategic loyalty program and ensure shoppers come back time and time |
| 1:20.3 | again. Want to know more? Visit Yotpo forward slash story of a brand. That's Yotpo.com forward slash story of a brand and turn your one-time |
| 1:31.3 | shoppers into lifelong brand lovers. Hey everyone, this is Ramon Vela and this is another episode of |
| 1:39.9 | the story of a brand. Like always, we've got an amazing guest and company that we're going to feature |
| 1:45.0 | on today's show. But before I do, I want to talk about gratefulness. And so, Jose, is there a time |
| 1:52.1 | that you can remember when someone provided you with a level of support that just made you feel |
| 1:56.8 | grateful? Because it meant that they believed in you or your vision or your potential. |
| 2:02.7 | Yes. There is one time during my MBA where we took a personal leadership and development course |
| 2:08.9 | and one of the speakers was very inspiring and it's something that I still practice to this day, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.