Blue Circle Foods - Standards that are Above the Rest

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 March 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

To make sure everyone has a chance to have seafood in their diet, that's what Blue Circle Foods emphasizes. In the second part, Nina Damato, Product Director of Blue Circle Foods, talks about the absence of certified organic seafood in the US.

Blue Circle Foods institutes its standards in the seafood industry that go way beyond current standards. They sell products like Happy Fish, delicious smoked salmon, and many other products at reasonable prices. They will also launch salmon burgers and sausages in the coming days.

Nina mentions that cold storage has become a hindrance in foods like seafood. The brands are on a mission to make seafood accessible, convenient, and thoughtful.

Here she talked about:

* Absence of certified organic seafood in the US
* Blue Circle Foods creating its’ own standards
* Supply challenges and big players
* Products at Blue Circle Foods
* Where they sell
* New products
* Their mission

Join Ramon Vela and Nina Damato as they break down the inside story on The Story of a Brand.

For more on Blue Circle Foods, visit: https://bluecirclefoods.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

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They over-invest in paid acquisition and under-invest in retention.

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Transcript

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0:00.0	But we definitely emphasize for sure quality.
0:03.8	But we also want to be sensitive to people's wallets.
0:06.7	And we don't want to make a product that is.
0:09.5	You know, we want to give people the quality and that is accessible as much as possible.
0:14.9	So, you know, kind of working in that balance for sure.
0:19.0	Absolutely.
0:19.5	Because, you know, we want to make sure everyone has a chance to have seafood in their diet. You know, the, I think the rule is twice a week
0:29.1	is their recommended, sort of your recommended dose of seafood is twice a week. So making sure
0:35.8	people have that option is super important to us.
0:46.0	Recorded at Send Lane Studios.
0:48.6	This is not your average entrepreneur or e-commerce podcast.
0:52.6	And he's not your average host host this is the story of a brand
0:57.2	with your host Ramon Vela if all DDC companies were forced to turn off their
1:05.0	Facebook ads they'd be dead on arrival why is that well they overinvest in paid
1:10.7	acquisition and under-invest
1:13.1	in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an e-commerce
1:19.1	customer experience platform helping hundreds of D-2C brands to tighten their existing
1:23.6	customer relationships. Send Lane automates personalized customer experiences through welcome
1:28.4	and abandon cart workflows, SMS, deep data integrations with Shopify and WooCommerce,
1:34.3	multi-store functionality, and much more. Plus, they don't stand for lazy customer support.
1:40.1	Their San Diego-based team has an average, get this, one-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
1:51.9	Curious about how S-Ling can help your D-2-C brand grow?
	...

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