Hook & Opinion: The Practical Path to Video Success | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 29 August 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year. There are no excuses, and to prove this point, Jason Pantana talked with Taya about everything you need to start doing video and why you need to start right now. All it takes is a hook and an opinion, and they can help you find the hook – all you need to bring is the opinion. Make sure to watch this one, because it just might change the way you think about producing content.

Transcript

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0:00.0	We got a special edition of this week in marketing. Today, I am joined by a video,
0:04.2	social media rockstar real estate agent, Taya de Carlo, and we're going to break down video.
0:09.5	What's working? What's she up to? What are the trends she's paying attention to?
0:12.4	And how can you as an agent in your business, whether you're a new agent, an experienced agent,
0:17.2	you're run a team, whatever your business is, video works for you. And so today's conversation
0:21.6	is straight up about her video marketing and what you can learn in terms of applying it to your
0:26.5	business. Taya, thanks so much for coming on the show. We're here in Dallas together for the
0:34.9	summit. And so we get to do this face to face. It's kind of surreal. I know. I'm used to see you
0:39.1	on a screen. And that was like such an exciting intro. Thank you. That's why I gave a little giggle.
0:45.5	All right. So for those watching, and I'm guessing a lot of people watching probably follow you on
0:49.2	Instagram or TikTok or some other channel. Tell us who is Taya de Carlo. Tell us about your business
0:55.1	and how you run your business from a marketing standpoint. Yeah. So who I am, I am a mom of two
1:02.5	very rim-bunxious energetic boys that are now almost six and eight years old, which just sounds
1:07.7	weird to say. I have two six and a year old boys. So I know exactly. It's not. They're crazy.
1:12.9	I love them. Yeah. Love them to death. But they definitely keep me busy. And I'm in Los Angeles,
1:18.2	sunny California. And yeah, my business. I've been in this business now for over 11 years.
1:24.6	And started really taking my video marketing seriously when you and I started coaching
1:29.7	together. Yeah. Because I remember you vividly saying, you're like, I think you can handle this
1:34.4	criticism that I'm going to give you. Do you remember this? Oh, I remember exactly what happened.
1:38.4	You came into my coaching schedule. And I was like, right, break down your lead sources,
1:41.9	because I'm kind of analytic. And I was like, and you're like, well, I do this kind of
1:45.4	door knocking and prospecting, which is great. I love it. And then I ask you your background.
	...

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