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The Jasmine Star Show

Honest Business Conversations, Part 1: How I Handle Industry Copycats and Deliver Compelling Keynotes

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 21 September 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Have I told you about the time someone tried to copy Social Curator? I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.” I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! But I couldn’t let those copycats consume my thoughts and energy. Instead, I had t...

Transcript

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0:00.0

I decided I'm going to try something new and it's going to be scrappy as I'll get out,

0:18.4

but depending on how people respond to it, maybe we take it even further.

0:22.4

For now, I am calling it a quickie consulting.

0:25.0

It definitely needs a rebrand.

0:26.4

By the time we actually share this, I'll probably call it something else.

0:29.2

I literally just turned on my computer.

0:31.4

I want to record my thoughts and takeaways from a recent consulting session and share

0:36.0

them with you.

0:37.0

Let's dive in to two of the things I'm going to be talking about today.

0:40.1

If this is at all interesting, we will then dive in.

0:43.2

Have you ever wondered the format of creating a presentation that gets people engaged and

0:47.9

positions you as a thought leader in your industry?

0:50.1

Oh, let's try about that.

0:51.8

In addition to this, how do you define and defend the value of your business when people

0:58.8

are copying the thing you want to do?

1:01.0

Oh, two hot topics.

1:02.6

Let's break them down.

1:04.6

I had a consulting session with a person.

1:07.5

Let's call this person, oh, I should give this person a name.

1:10.6

This is the first time I'm doing this.

1:12.5

Let's name this person conference Kelly.

1:14.8

We'll name this person conference Kelly.

...

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