I want to start this episode off by asking two questions.

But before I get there, welcome to the Jasmine Star Show, where you and I get the opportunity

to talk about up-leveling our business, marketing, branding, and a whole bunch of mindset,

resilience, and, you know, some hot topics too.

Okay, back to the two questions.

Question number one, if you could wave a magic wand in your business and change one thing,

what would it be? Question number two, what is one thing in your business that makes you feel stuck

or is like tripping you up? I'm asking this because I've discovered that by answering these two

questions, I can easily tell what phase of business you're in. Yeah, your questions reveal

what phase you're in, and knowing what phase you're in will give you a clear step-by-step

to finding the right answer. The answers to your questions are going to be coming soon,

but when I look back at my career, if I had known this sooner, I would have found the answers to

my questions so much faster. I was looking at every business question that I asked as if they

were the same type of question. They're not. Not all questions are equal. We ask different

questions in distinct phases of our businesses, but it's important for us to know which phase each

question belongs in. Why? Because the actions you take in each phase are totally different.

Now, I'm going to break down each of these phases, but first, let me tell you what they are.

Phase number one is foundational. Phase number two is stability, and phase number three is scale.

So how do you know if you're asking a foundation question? Well, a general rule of thumb is that

you're asking questions about new ideas. These are new offers, generally something you've never

tried before. And chances are, you know, probably at this time, there's very little demand,

probably because people don't know what you're offering since it's so new. And at this point,

...