Holistic Marketing in a Digital World (Part 1): Gee Ranasinha’s Mission to Educate and Elevate Small Businesses

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 16 April 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

At the heart of Gee Ranasinha’s work is his belief that marketing should be accessible and understandable, especially to those outside of Fortune 500 boardrooms. Having founded his agency, KEXINO, in 2008 amidst a global economic downturn, he made a deliberate shift away from high-paying corporate clients to work with startups and small businesses. His mission was to bring the strategic power of real marketing—once reserved for large organizations—to entrepreneurs and small teams trying to build meaningful ventures.

Transcript

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0:00.0	because you can think of it as being SEO for your brain, right? So you're putting in a keyword and bang,
0:07.6	we come to mind. That's what we're trying to do. So if you don't know how the mind works,
0:15.5	then what are you going to do? Wave a wet finger in the air and hope that, you know, the wind's coming
0:19.3	from the north or what? I mean, I don't know.
0:21.0	How are you going to do it?
0:21.6	Use the force?
0:22.4	I don't get it.
0:23.2	I don't understand how people think it's going to happen.
0:26.4	What, we just like pay Google, Facebook, Insta, tick these guys, loads of money and we think
0:33.3	that we're going to get sales?
0:35.3	No, all right?
0:36.6	90% of that traffic is from bots, right?
0:41.2	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:47.0	unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission
0:52.8	to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.
1:02.8	From across the pond, as we say, I'm really excited to welcome G to the show.
1:11.6	G. Rana Sinha, hopefully pronounce that correctly.
1:15.4	You did a great job.
1:16.6	I love your brand ethos.
1:18.5	You simply say we want to make people look good.
1:21.4	In your bio, we talk about starting in the years of Dial Up.
1:25.8	And I also talk about that sometimes, particularly with my students,
	...

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