Holistic Marketing in a Digital World (Part 2): Gee Ranasinha’s Mission to Educate and Elevate Small Businesses

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 17 April 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gee Ranasinha, founder of KEXINO, challenges conventional marketing wisdom with a refreshing and pragmatic approach grounded in behavioral science, strategic clarity, and emotional intelligence. In an industry saturated with formulaic advice and technology-driven tactics, Ranasinha brings businesses back to a timeless truth: successful marketing starts and ends with understanding your customer.

Transcript

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0:00.0	The point is to be different.
0:02.4	Differentiation is the point.
0:04.1	The most dangerous place to walk on the street is in the middle of the road.
0:09.6	Stay on the left or stay on the right.
0:11.8	But if you're in the middle of the road, you're going to get squished.
0:14.6	Yet there's so many businesses, they want to be noticed, but they don't want to stand out.
0:21.7	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.
0:30.5	I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business
0:38.8	leaders to success.
0:43.3	I am so excited because we are continuing part two of a conversation that you and I started.
0:51.6	So I'd love for you to, Professor, Professor, share again who you are
0:57.7	a little bit about your background, very short. And then we're going to get into what we didn't
1:01.4	have time for in our last conversation, which was, what are common marketing mistakes that
1:06.8	small businesses make? Well, firstly, thank you for inviting me back, Arnica.
1:11.3	That's very kind.
1:12.7	I think we had a good time last time.
1:14.4	Oh, it's such a good time.
1:16.0	Yeah.
1:16.7	Don't have too much of a good thing, can you?
1:18.5	Yeah.
1:18.8	So, yes, I'm G.
1:20.6	Rannasina, and I run a marketing agency in Europe by the name of Kekino.
	...

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