HIGHLIGHTS • Pricing for Success: The Keys to Understanding Value
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 13 October 2025
⏱️ 13 minutes
🧾️ Download transcript
Summary
These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.
Salon business coach @ninatulio was $90K in debt when she realized that her lack of vision, mission, and branding had to change.
She discusses the challenges she faced, including financial struggles and personal growth, and how she turned her business around. Nina emphasizes the importance of pricing strategies, leadership, and creating a positive culture in the beauty industry.
This Weeks Topics:
- Early Career and Transition to Salon Ownership
- Turning Point: Overcoming Financial Struggles
- The Importance of Self-Reflection and Accountability
- Strategic Decisions for Business Growth
- Embracing Fear and Taking Action
- Building a Consulting Business: From Struggles to Success
- The Shift in the Beauty Industry: Commission vs. Indie
- Pricing Strategies: Understanding Value Over Worth
- Leadership and Culture: The Heart of the Business
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to the highlights of the full episode. |
| 0:08.8 | Hey, hair gamers, Donovan here, producer of the Hair Game podcast. |
| 0:12.8 | For those you don't know, Salon and Public has a bunch of new locations up in the Seattle area. |
| 0:17.4 | So go to Salonopublic.com and go to our locations page. |
| 0:21.0 | You can check out all the salons that we have up there and find your new hair home. |
| 0:25.9 | All right. |
| 0:26.6 | On to our episode with Nina Tulio. |
| 0:29.8 | Okay. |
| 0:30.4 | So what else was tough about that time? |
| 0:32.7 | Or what other things were making it difficult for you? |
| 0:40.3 | I think it was just the lack of planning, the lack of vision, the lack of mission, the lack of branding that part. The lack of knowing who I was |
| 0:48.3 | outside of Nina. It was the lack of understanding of who I wanted to serve and how I was going to serve them and how I was going to be unique in that way. I didn't really have that. And I didn't have a plan or a strategy around it. And I think, you know, I feel like our personal life and our business life, they do run parallel. |
| 1:12.7 | And when one isn't going well, it's not great on either side. |
| 1:17.2 | And I can tell you that when I hit my bottom, which was the $90,000 in debt, it was like I had to sink or swim. |
| 1:27.3 | I am a very gritty person. I will do whatever I have |
| 1:30.2 | to do. But I was being questioned. I was questioning myself in every single decision that I was |
| 1:35.2 | making. And I prayed a lot. And I'm like, listen, you are better than this. I had to have some |
| 1:40.8 | hard conversations with myself in the mirror. And I'm like, you want this? |
| 1:45.4 | You started this. You have to finish this. You have an employee. And I think I had, by that time, |
| 1:52.2 | I think maybe toward the latter part of that, I had two employees. I'm like, you have people |
| 1:55.7 | who were trusting you and relying on you to make this shit work. Get your shit together. And so I started to really look at |
| 2:04.4 | myself in the mirror and say, what kind of leader do I have to be to make changes? I know how to run a |
... |
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