Ep. 419 • Pricing for Success: The Keys to Understanding Value
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 13 October 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
Salon business coach @ninatulio was $90K in debt when she realized that her lack of vision, mission, and branding had to change.
She discusses the challenges she faced, including financial struggles and personal growth, and how she turned her business around. Nina emphasizes the importance of pricing strategies, leadership, and creating a positive culture in the beauty industry.
This Weeks Topics:
- Early Career and Transition to Salon Ownership
- Turning Point: Overcoming Financial Struggles
- The Importance of Self-Reflection and Accountability
- Strategic Decisions for Business Growth
- Embracing Fear and Taking Action
- Building a Consulting Business: From Struggles to Success
- The Shift in the Beauty Industry: Commission vs. Indie
- Pricing Strategies: Understanding Value Over Worth
- Leadership and Culture: The Heart of the Business
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Transcript
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| 0:00.0 | Well, we don't guess. |
| 0:01.4 | You know, we don't just say, oh, this feels good. |
| 0:03.8 | Or we're just going to say, oh, well, I'm worth that. |
| 0:23.0 | I don't talk about worth. I talk about value. Hey, I'm Bernetta Ashley. Hi, I'm Kathy Nunez. I'm DJ Muldoon. Howdy-duty. This is Leche, and you're listening to the Hair Game Podcast. Hey, Hair Gamer's Donovan here, producer of the Hair Game podcast. |
| 0:26.9 | For those you don't know, Salon Public has a bunch of new locations up in the Seattle area. |
| 0:31.5 | So go to Salonopublic.com and go to our locations page. |
| 0:35.1 | You can check out all the salons that we have up there and find your new hair home. |
| 0:40.1 | All right, on to our episode with Nina Tulio. |
| 0:44.2 | Hi, Nina. How are you? |
| 0:46.0 | I'm great. How are you? |
| 0:47.7 | I'm doing fantastic. |
| 0:49.5 | For those who don't know you, I don't know if there's any listeners who don't know you, |
| 0:53.0 | but if there are a couple, maybe people who just came out from Under the Rock, maybe who just decided to be a beauty |
| 1:00.4 | professional, you never know. You're a Santa Monica, California-based beauty industry business coach, |
| 1:06.8 | former stylist and salon owner for 28 years. You help salons price themselves. I love how you have |
| 1:14.1 | that, by the way, is the primary thing because it's so important. You help salons and beauty professionals |
| 1:19.5 | price themselves properly, so they profit more because at the end of the day, that's kind of what |
| 1:25.4 | keeps us ticking, isn't it? The fact that we're financially healthy. |
| 1:30.1 | Yes. And you're an oligo and Vish Salon's ambassador. Yes. Yeah. You got used to homework. |
| 1:37.3 | Well, you know, I do a little bit of research. So why don't we start with you personally, |
| 1:43.9 | were you from originally |
| 1:45.3 | and how did you get into this business? So I'm originally from Bethlehem, Pennsylvania, |
... |
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