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In Good Company with Nicolai Tangen

HIGHLIGHTS: Andrea Guerra - CEO of the Prada Group

In Good Company with Nicolai Tangen

Norges Bank Investment Management

Norges Bank, Nicolai Tangen, Business, In Good Company

4.7 • 236 Ratings

🗓️ 10 April 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We've curated a special 10-minute version of the podcast for those in a hurry.  

 

Here you can listen to the full episode: https://podcasts.apple.com/no/podcast/prada-group-ceo-the-old-normal-of-luxury-the-bet/id1614211565?i=1000760166168&l=nb

In this episode of In Good Company, Nicolai Tangen sits down with Andrea Guerra, CEO of the Prada Group, in Milan to explore the art of building iconic luxury brands. They discuss why luxury must return to its "old normal" of exclusivity and experience, the extraordinary rise of Miu Miu as a rebellious yet inclusive brand, and how the acquisition of Versace opens a bold new chapter for the group. Andrea also shares his philosophy on resonant leadership, empowering people to express themselves and embracing debate to reach better decisions. With ambitions spanning generations, the Prada Group is playing the long game.

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday. 

 

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Sebastian Langvik-Hansen. Background research was conducted by Isabelle Karlsson.

 

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, everybody. Tune in to this short version of the podcast, which we do every Friday for the long version.

0:06.6

Tune in on Wednesdays.

0:09.8

Hi, everyone. Today, I'm in Milan, the heart of the Italian fashion, and I'm an extremely good company with Andrea Greta, CEO of the Prada group.

0:19.1

Now, Andrea took over three years ago, stepped into the Prada

0:22.1

shoes, and at that time, the group has grown quarter by quarter. Miumu is arguably now the

0:28.8

hottest brand in luxury, and you just bought Versace. So, welcome. Welcome and happier here.

0:35.3

Now, Prada is more than 100 years old.

0:38.1

What's the DNA of Prado, in short?

0:41.3

You know, Prada is a unique brand.

0:46.1

It's, Prada is the point of view.

0:50.1

Prada is in opinion.

0:51.6

Prada is culture.

0:53.3

Prada is totally winded in certain cultural pillars

0:58.6

such as art, architecture, literature, and has always an opinion. And how do you see that

1:06.7

in the brand? You can see that in a brand, you can see that in a brand in any aspect, in any

1:17.4

location, in anything we do. There is nothing which is not thought. There is nothing which you can

1:27.1

spot details which are out of place. There is nothing that

1:33.3

we do by chance and not linked to a thought and to an opinion about what's going on in the society.

1:43.5

How is fashion changing now?

1:46.3

How is the luxury gives it?

1:47.7

You know, I think this industry is upside down.

1:50.7

What does that mean?

...

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