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In Good Company with Nicolai Tangen

Prada Group CEO: The Old Normal of Luxury, the Bet on Versace and Why Patience Beats Trends

In Good Company with Nicolai Tangen

Norges Bank Investment Management

Norges Bank, Nicolai Tangen, Business, In Good Company

4.7 • 236 Ratings

🗓️ 8 April 2026

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of In Good Company, Nicolai Tangen sits down with Andrea Guerra, CEO of the Prada Group, in Milan to explore the art of building iconic luxury brands. They discuss why luxury must return to its "old normal" of exclusivity and experience, the extraordinary rise of Miu Miu as a rebellious yet inclusive brand, and how the acquisition of Versace opens a bold new chapter for the group. Andrea also shares his philosophy on resonant leadership, empowering people to express themselves and embracing debate to reach better decisions. With ambitions spanning generations, the Prada Group is playing the long game.

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday. 

 

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen and Sebastian Langvik-Hansen. Background research was conducted by Isabelle Karlsson.

 


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Transcript

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0:00.0

Hi everyone. Today, I'm in Milan, the heart of the Italian fashion, and I'm an extremely good company with Andrea Greta, CEO of the Prada group.

0:10.3

Now, Andrea took over three years ago, stepped into the Prada shoes, and at that time, the group has grown quarter by quarter.

0:18.2

Miuamu is arguably now the hottest brand in luxury, and you just bought Versace.

0:23.2

So, well, welcome.

0:24.5

Welcome and happy you're here.

0:35.6

Now, Prada is more than 100 years old.

0:38.6

What's the DNA O Prada, in short?

0:41.8

You know, Prada is a unique brand.

0:46.6

It's, Prada is a point of view.

0:50.5

Prada is in opinion.

0:52.0

Prada is culture.

0:53.8

Prada is totally wind. Prada is culture. Prada is totally winded in certain cultural pillars such as art, architecture, literature, and has always an opinion. And how do you see that in the brand?

1:09.0

You can see that in a brand. You can see that in a brand, you can see that in a brand in any aspect, in any location,

1:19.2

in anything we do.

1:21.5

There is nothing which is not thought.

1:25.1

There is nothing which you can spot details which are out of place. There is

1:32.7

nothing that we do by chance and not linked to a thought and to an opinion about what's

1:39.9

going on in the society. So what's constant and what is changing in the realm? Nothing is

1:47.6

changing. Nothing is changing. Obviously, the world is changing. The trends are changing.

1:58.0

Fashion is changing, but the brand is always that same thing. How is fashion changing now?

2:07.0

How is the luxury gives it? You know, I think this industry is upside down. What does that mean?

2:12.6

This industry has gone through a couple of decades of constant growth.

...

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