Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.

Each episode is packed with practical tips and strategies from the experts.

We delve into negotiation, conflict resolution,

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

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in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

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I love talking to folks who are in the real estate space, especially in L.A. and New York, because

the environment is so competitive, because we don't just have the negotiation expertise that's

required to close these deals. The marketing and sales

at the front end is so important because you have to stand out. It's so incredibly competitive.

And so you have to get people's attention first, demonstrate that credibility, and then make

it clear that, hey, I'm an option for you without pushing too hard. And how do you balance that when it comes to the competitive

ecosystem you find yourself in? Because that in itself is a negotiation too. Absolutely.

So the cowboy hat's great. If you don't know anything about real estate, the cowboy hat doesn't

matter. So you need something to qualify yourself. All right. So the qualifier,

you could wear a SpongeBob outfit. It really doesn't matter. But you need a qualifier. It doesn't

matter how you look. It matters what you know. For example, someone walks into an open house and I'm

wearing my sweats and my t-shirt and all the other agents are wearing suits. Just based off appearance

...