What's up everybody? Ted Forbes here from the art of photography and as promised in this video we are going to talk about the high-end art market and last week I did a video we talked about how the gallery world works with photographers and a little bit of the way that's set up.

And originally I was going to talk about all this and I realized it was a lot because today's

topic is very confusing.

It's very complicated.

I don't claim to understand the whole thing.

And so the best thing I'm going to do is give you,

I'm going to try to give you as neutral an overview as possible,

because this is controversial as well.

This ties in with a show that I did a couple weeks ago

on Richard Prince. and that was a very

controversial topic that a lot of blogs and a lot of people doing video work

covered and it was controversial for a number of reasons but I won't repeat everything that was in there, but I won't repeat everything that was in there, but what I saw people asking in a lot of the comments is one, you know, who is this guy?

Why come, how come we've never heard of him?

And two, who is buying this work and paying so much for it and it

occurred to me that a lot of people don't understand how the high-end art

market works and I'll admit I didn't understand it my first year at the Dallas

Museum of Art I started seeing how this worked.

And I'm going to warn you now that a lot of the information that I'm going to give you here will challenge

some of your core definitions of what art means to you, because what we're doing is we're talking about how it starts

selling for not just money but big money and this is a world that most artists

don't know I mean this is the world of Andy Warhol and this is the world of the

best of the best well arguably world of the best of the best, well arguably the best of the best,

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